THEMED BUSINESS ENVIRONMENT
We Transform Concept To Creation
Whether you are a well-known company or a lesser known retail business, having a real time brand presence is extremely important. Here, we are talking about an underlying branding aspect that has always neglected! A “themed brand environment” is a branding concept that aids in stimulating sales in-store. We at Booth Constructor create a custom themed environment for your store that promotes a look & feel of your company/brand. Considering that we live in a dynamic environment that changes all the time, businesses, in that case must not be neglected. Understanding the importance of environment and how the environment affects the brand’s performance must be your priority to capture the in-store sales. This process includes strategic thinking about; how the structure and competitive dynamics of the respective industry may affect the performance and profitability of the brand.
What We Do?
Kenich Ohmae, a Japanese organizational theorist and management consultant says, “Environmental analysis is the critical starting point of strategic thinking.” When decoded, means, strategist need to ask the right questions in a solution-oriented style & conduct appropriate analyses in order to formulate a strategy. Abiding by Kenich Ohmae’s key point from “the three characteristics (3Cs) of the mind of the strategist” mentioned above, we, at Booth Constructor recognize the subtle and scientific techniques in which an environment can affect a desired sales/business response. We execute our years of expertise and design sensible themed environment for your store, irrespective of the size! We crate in-store environments that not only offer a delightful ambience but that also provides distinctively enriching experiences to your customers. While creating the unique environments we keep business’ perspective in our mind. Whether you own a manufacturer brand, department store, food retail, general retail or fashion retail, we create opportunistic physical in-store engaging environment which leads to the “sports of choosing”. Under such environment setting, the physical exercise and sporting environment enables the customers to engage in the “shopping activity”.
What We Consider When We Conceptualise The Theme Environment?
When conceptualizing themed environment, there are several aspects that we address- such as what theme will attract the maximum number of targeted audience? Will the theme appeal to eventual prospects? Will it be cost-effective?
Other than that, we also consider the longevity of a particular themed environment, because one must not design a theme that may become out dated within a short time span. Therefore, while conceptualizing the brand themed environment, out in-house designers create a theme that justifies the brand for upcoming years. We also keep the fun factor intact and brand amusement that adds the value to the abode. Certain themed environments are costlier therefore, we first create the most appropriate theme as per the brand and then execute it once approved by our senior most designer.